Influencers Don’t Need Hollywood Anymore
The Town with Matthew Belloni
Wed, October 4, 2023
Podchat Summary

The Future of Content Creation and the Influence of Digital Media

In this episode, we explore the impact of the recent strike in Hollywood and how it has become a turning point for the digital media and creator ecosystem. The strike has not only affected traditional entertainment but has also influenced the behavior of influencers who are cautious about upsetting unions to secure their future prospects in the industry.

The creator economy is a booming business that continues to grow rapidly. We discuss the rise of influencers and highlight MrBeast as the most powerful influencer online at present. However, we also delve into the reasons why YouTube has struggled to create TV-style hits, citing its different content delivery approach and lack of resources and investment in traditional entertainment.

TikTok has emerged as a transformative force in content consumption and creation, and we analyze its lasting impact on the industry. Content creators are increasingly interested in building their own successful media companies rather than pursuing opportunities in traditional media.

As Hollywood becomes more reliant on influencers and the internet, the boundaries between the two worlds are blurring. We examine the merging of these two realms and the implications it holds for the future.

Looking ahead, the future of social media platforms and content creation remains uncertain. However, we explore the potential role of AI and creative tools in shaping the landscape and discuss how these technologies are capturing the interest of content creators.

Original Show Notes
Matt is joined by journalist and author Taylor Lorenz to discuss how influencers and the creator economy have both benefited and suffered from the strike, the relationship between Hollywood and digital creators, the goal of the modern influencer, the best platforms for monetization, and much more. Matt finishes the show by giving a prediction on ‘Naked Attraction,’ the newest reality show added to the Max streaming service. For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click here. Email us your thoughts! Host: Matt Belloni Guest: Taylor Lorenz Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit
Made with ☕️ in SF/SD.
© 2023 Spyglass Search, Inc.