Is Apple’s Sports Experiment Working?
The Town with Matthew Belloni
Fri, August 25, 2023
Podchat Summary

Apple TV+ and the Impact of the MLS Deal

In this episode, Matt Belloni explores the influence of Apple TV+ and its recent collaboration with Major League Soccer (MLS) to broadcast games and offer a season pass package. While Apple TV+ boasts a collection of decent shows and the immensely popular Ted Lasso, its reach still falls short compared to other streaming services. However, the partnership with MLS, particularly with the addition of soccer superstar Lionel Messi, has contributed to an increase in subscribers. The long-term implications of this deal, however, remain uncertain.

Belloni is joined by guest Julia Alexander as they delve into the debate of whether it is more advantageous for streaming platforms like Apple and Netflix to invest in live sports games or original content. They also discuss the challenges of reaching a global audience and explore the potential for collaborations between streaming platforms and sports leagues.

Original Show Notes
Matt is joined by Parrot Analytics director of strategy and Puck contributor Julia Alexander to talk about Apple TV+ and its current standing with consumers, as well as the company's big bet on Major League Soccer and whether it’s working, how Lionel Messi is juicing its numbers, what its long-term play is in sports, and whether a streamer’s money is better spent on live sports or creating new original scripted content. For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click here. Email us your thoughts! Host: Matt Belloni Guest: Julia Alexander Producer: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit
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