In this episode, Matt Belloni explores the influence of Apple TV+ and its recent collaboration with Major League Soccer (MLS) to broadcast games and offer a season pass package. While Apple TV+ boasts a collection of decent shows and the immensely popular Ted Lasso, its reach still falls short compared to other streaming services. However, the partnership with MLS, particularly with the addition of soccer superstar Lionel Messi, has contributed to an increase in subscribers. The long-term implications of this deal, however, remain uncertain.
Belloni is joined by guest Julia Alexander as they delve into the debate of whether it is more advantageous for streaming platforms like Apple and Netflix to invest in live sports games or original content. They also discuss the challenges of reaching a global audience and explore the potential for collaborations between streaming platforms and sports leagues.