The Growing Power of IMAX, With Its CEO
The Town with Matthew Belloni
Wed, August 30, 2023
Podchat Summary

IMAX's Successful Year at the Box Office

In this episode, we dive into the success of IMAX at the box office, particularly with the film "Oppenheimer." IMAX CEO Rich Gelfand joins us to discuss the film's performance in China, where it is expected to rake in around $50 million. We explore the impact of IMAX theaters, which make up only 1% of total theaters in North America but deliver an impressive 30% of the box office for certain films.

Challenges and Future of IMAX Theaters

Gelfand sheds light on the challenges of scheduling films in IMAX theaters, especially with recent delays caused by the strike. We also delve into the future of the moviegoing experience, with Gelfand sharing insights on the potential for increased use of IMAX technology and the growth of local language films.

Potential Acquisitions and Global Expansion

During the episode, Gelfand addresses the possibility of a technology giant like Apple or Amazon acquiring IMAX, clarifying that there are currently no active talks. We also explore the importance of the local language business in China and the potential for Chinese-made films to become global hits.

Looking Ahead to 2023 and Industry Challenges

Gelfand expresses optimism for IMAX's future, predicting that 2023 has the potential to be as successful as 2019 in terms of global revenue. Additionally, we discuss the challenges faced by traditional theatrical businesses like AMC and the need for them to right-size themselves and lower fixed costs. Gelfand concludes by sharing his predictions for the movie industry, including the continued evolution of IMAX technology, globalization, and the expansion of ancillary content.

Original Show Notes
Matt is joined by the CEO of IMAX, Rich Gelfond, to discuss the impressive success of ‘Oppenheimer’ in IMAX theaters, its opening in China this week, the decision to give ‘Oppenheimer’ IMAX exclusivity over ‘Mission: Impossible—Dead Reckoning Part One,’ whether moviegoing will continue to skew more toward premium experiences like IMAX, and whether Apple should buy IMAX. For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click here. Email us your thoughts! Host: Matt Belloni Guest: Rich Gelfond Producer: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit
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