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Episode Recap: Building a Software Agency and Developing Products with Merlin Rot
In this episode, the host interviews Merlin Rot, co-founder of Akubu, an online marketing and software development agency. They delve into the journey of Akubu, starting from its initial idea as a course booking platform to its current focus on client projects and product development.
Akubu's journey began with the realization that their initial idea did not succeed, leading them to pivot and generate revenue through client projects while still working on their own products. Through their client projects, they gained valuable knowledge and experience, which they used to develop their own software products.
The main products of Akubu are Linku, a smart digital business card, and Saneware, a SaaS product for corporate health management. They have a remote team of 13 employees and are dedicated to finding the right balance between client work and product development.
The episode also explores the company's transition from a UG (Unternehmergesellschaft) to a GmbH (Gesellschaft mit beschränkter Haftung) and the challenges they faced along the way.
Throughout the conversation, Merlin Rot shares insights into the company's approach to software development, their technology stack, and their cautious adoption of new technologies. They also discuss their marketing strategies, including SEO, trade shows, and agency collaborations.
Listeners will gain valuable insights into the journey of building a software agency, the importance of client projects in product development, and the challenges and successes faced by Akubu. Whether you're interested in software development, entrepreneurship, or marketing, this episode offers valuable lessons and inspiration.