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Maximizing Growth Through Digital Marketing: Strategies for Service-Based Businesses
Welcome to another episode of our podcast, where we dive deep into the world of marketing strategies for service-based businesses. In this episode, our host, Tim Cameron-Kitchen, shares valuable insights on how to effectively target three types of customers: top-of-funnel traffic, middle-of-the-funnel traffic, and bottom-of-the-funnel traffic.
Targeting Top-of-Funnel Traffic
When it comes to top-of-funnel traffic, Tim emphasizes the importance of reaching out to people who may be unfamiliar with your business and may not even realize they have a problem. He suggests cost-effective strategies such as pay-per-click advertising, creating informative content that addresses their questions, and offering lead magnets or downloadable resources.
Engaging Middle-of-Funnel Traffic
For those potential customers who are considering a purchase and starting to evaluate their options, Tim advises on effective positioning techniques. He highlights the power of using case studies and examples to demonstrate the transformation your service can provide. Additionally, he delves into the benefits of email marketing, explaining how tailored campaigns, triggers, and automation can help move potential customers closer to making a purchase.
Converting Bottom-of-Funnel Traffic
When it comes to bottom-of-funnel traffic, Tim suggests leveraging Google ads to target those who are ready to make a purchase. However, he also emphasizes the need for expertise in optimizing campaigns and landing pages. Furthermore, he explores other strategies such as creating content that compares your business to competitors and utilizing retargeting and remarketing techniques to reach those who have already visited your website.
By understanding and effectively targeting these three types of customers, service-based businesses can maximize their growth through digital marketing. Tune in to this episode to gain valuable insights and actionable strategies that can take your marketing efforts to the next level!
Marketing a service-based business is a bit different from marketing a product-based one.
You can’t do the shiny ads, the fun social media posts, or the exciting blogs.
Or can you?
Spoiler alert – you 100% can.
And I’m going to show you how.
In today’s podcast, I explore the options available to service-based businesses and how you can set yourself apart from competitors.
Watch this as a video instead: https://www.youtube.com/watch?v=6WtcNHw2I1A
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Get the show notes @ https://exposureninja.com/podcast/291/
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