podchat
Maximizing the Opportunities of Black Friday for Your Business
Black Friday is not just a massive opportunity for retailers, but also for businesses in other industries. In this episode, we explore how setting goals for Black Friday is crucial to avoid profit destruction and how businesses can leverage this holiday season to their advantage.
There are several ways businesses can benefit from Black Friday. It can be used as an opportunity to acquire new customers, shift old stock, reengage with previous customers, or build email and retargeting lists. Regardless of the type of business, offering significant discounts is key to generating sales during this time.
We discuss various copy and paste Black Friday promotional strategies that businesses can implement. These strategies include offering regular new deals throughout the day, running a site-wide discount, creating a gift guide, running lead capture campaigns, and finding the right balance between discounting and profit.
Additionally, we emphasize the importance of setting up pay-per-click (PPC) campaigns well in advance to ensure approval and avoid missing out on the busy Black Friday period. Warming up ad campaigns before Black Friday is also crucial for optimization and profitability.
If you're looking for assistance with your Black Friday campaigns, Exposure Ninja is here to help. We offer guidance and support to businesses, and we even provide free website and digital marketing reviews to ensure you're fully prepared for the holiday season.
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do Ninja-quality Black Friday marketing. Enjoy!
In this episode, Tim discusses how businesses from all industries can leverage the Black Friday and Cyber Monday sales period to promote themselves and boost their revenue. No matter which industry you're in, or whether you're B2C or B2B, you can learn how to join the Black Friday and Cyber Monday promotion season this year.
Watch the video instead: https://www.youtube.com/watch?v=VBAqcWsqcOk
Get a FREE review of your website @ https://exposureninja.com/rpod/review/
Get the show notes @ https://exposureninja.com/podcast/168/
Download our eBook @ https://exposureninja.com/your-google-book/
You May Also Enjoy…