All Summaries for Driven by Data: The Podcast

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Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe. Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics. This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.

S3 | Ep 49 | How User Acceptance and Adoption Drive Data and Analytics: Unpacking the Connection with Dr Christina Sandema-Sombe, Chief Data Steward at Nike
In Episode 49 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Dr Christina Sandema-Sombe, Chief Data Steward at Nike, where they discuss the relationship between user acceptance and adoption and the role it plays in Data and Analytics success, which includes;How being better at writing has been a huge benefit throughout her career The 6 things that she owns as Chief Data Steward How to activate organisations to treat data as an assetWhy data is truly a team sport between business, data and tech The importance of knowledge management and change management Managing data within different teams at different levels of maturity The importance of user acceptance Why identifying the art of the possible causes disruption Why we often overinvest in new tools while not being mature enough to benefit from themWhy it should be behaviours first and technologies second Why most technology becomes expensive shelfware and how to avoid thatWhy D&A approaches the problem of change like it’s a brand new problem, when it’s not Why inter-disciplinary thinking is critical for combatting change Why driving change for D&A is like a merger and acquisition of two big giants The healthy balance between carrot and stickWhy executive sponsorship is absolutely critical to success Why you have to be very intentional about educating Aligning data initiatives to business objectives Why top-down stewardship is more effective than bottom-up The role of the operating model and how team structure can be critical The relationship between knowledge management and adoptionWhy branding is super important to make it D&A interesting, exciting and accessible Her hilarious story related to Justin Timberlake 👀Thanks to our sponsor, Dufrain:Dufrain is a market leading pure play data and analytics delivery consultancy empowering enterprise organisations to discover the value and potential in their data. To truly become data-driven and drive competitive advantage. At Dufrain, Data is our passion. Our highly experienced data consultants deliver data solutions and real business outcomes across the entire data landscape helping businesses to meet their strategic objectives. Led by Joseph George CEO, we draw on a wealth of expertise, experience and knowledge to deliver innovative solutions to data challenges. Leading brands trust us and partner with us to deliver value and to support and enable their teams for the long term. Our highly experienced data consultants deliver comprehensive services across the entire data landscape from data management and governance, BI and analytics through to shaping data transformation strategies. Take your steps to become data-driven, visit www.dufrain.co.uk and connect with us.
Tue, October 10, 2023
S3 | Ep 48 | Building to Execute with Andy Moore, Chief Data Officer at Bentley Motors
In Episode 48 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Andy Moore, Chief Data Officer at Bentley Motors, where they discuss what it takes to define, build and execute a Data and Analytics strategy in a 100+ year old organisation, which includes;Understanding the corporate strategy Having a fully electric vehicle line-up by 2030The focus on sustainability The importance of executing a gap analysis of the corporate strategyTheir Data Dojo Data Literacy programme The relationship between the strategy and the people Building and executing a Data Strategy from scratch in an 100+ year old organisationHow data has evolved over the last 23 years in that organisation Setting the strategy and building the capability The challenges and opportunities of building a team from a blank canvass Balancing the team in relation to experience when hiring The demand from younger generations to get into our industryUsing apprenticeships to develop the skills you'll need in the future Why workforce planning is critical How to increase the flow of fresh, young talent into our industryThe benefits of having a truly diverse team like Bentley’s D&A team is Being a recovering Chief Digital Officer and what the future of the Chief Data Officer looks likeThanks to our sponsor, Dufrain:Dufrain is a market leading pure play data and analytics delivery consultancy empowering enterprise organisations to discover the value and potential in their data. To truly become data-driven and drive competitive advantage. At Dufrain, Data is our passion. Our highly experienced data consultants deliver data solutions and real business outcomes across the entire data landscape helping businesses to meet their strategic objectives. Led by Joseph George CEO, we draw on a wealth of expertise, experience and knowledge to deliver innovative solutions to data challenges. Leading brands trust us and partner with us to deliver value and to support and enable their teams for the long term. Our highly experienced data consultants deliver comprehensive services across the entire data landscape from data management and governance, BI and analytics through to shaping data transformation strategies. Take your steps to become data-driven, visit www.dufrain.co.uk and connect with us.
Tue, October 3, 2023
S3 | Ep 47 | Connecting Industry and Education; Raising the Profile of Data Earlier with Rachel Keane, Founder of DigData
In Episode 47 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Rachel Keane, Founder of DigData, where they discuss the need to connect the industry with education to raise the profile of Data & Analytics as a career option much earlier, which includes; What DigData is and why it exists The talent shortage in the D&A industry Why there is so little being done to raise awareness at an earlier age The need to attract students from different educational backgrounds and interestsThe consequences organisations are seeing and feeling The core challenges with how data is positioned within the education systemWhat more can be done to raise the profile of our industryHow can we quantify successWhat data "means" in educational institutions Why the tenure of the CDO plays a part How to make junior/graduate talent more accessible to all companiesWhy our obsession with tech is negatively impactingConnecting industry with education The relationship between this challenge and DEI
Tue, September 26, 2023
S3 | Ep 46 | Engaging Business Leadership; The Perfect Conditions for a Data Executive with Ben Steele, Head of Data & Analytics at BMS Group
In Episode 46 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Ben Steele, Head of Data & Analytics at BMS Group where they discuss how to successfully engage your business leaders and what constitutes the perfect conditions for a Data Executive, which includes;Being the first data leader through the door Owning and implementing the first data strategy in an organisation Operating in low data maturity environments Generating between £50-100m in revenue through Data & Analytics Why it isn’t the job of a data team to define what value means for a business Why you can’t distil value down to one single meaning or metric Data use cases versus business use cases The importance of being comfortable having purely business conversations Why collaboration is the single biggest superpower of a Data & Analytics teamWhat you should expect to be measured by as a Data LeaderWhat business leaders, boards, shareholders, etc, view as “value” The importance of getting the balance of skills in a team correct Working effectively with other business leaders/peersHow to successfully engage a business leadership teamThe importance of Data Literacy to the success of the CDOThe perfect conditions for success in a CDO roleWhy talking about attribution of revenue is the wrong questionWhy the notion of a Data Strategy will hopefully become redundant
Tue, September 19, 2023
S3 | Ep 45 | The Data Strategy Canvass; Aligning Data Strategy with Business Objectives with Samir Sharma, CEO/Founder at Datazuum
In Episode 45 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is rejoined by, Samir Sharma, CEO & Founder of Datazuum, where they discuss how to really understand business objectives and align a data strategy that you can operationalise, which includes;Defining, creating and operationalizing your data strategy The ‘Data Strategy Canvass’ and the purpose of existenceThe catalyst for creating itWhy business teams and data teams are talking different languages The reasons why data strategies don’t often align with business strategies Why asking the right questions is the critical component How recent research has shown that only 6% of data strategies made any reference to business value generation The 3 questions to answer about every use caseThe difference between benefits and outcomes Why many organisations don’t have clearly defined business strategies How you can understand what the business objectives really areWhy you don’t need to be at the decision-making table to aligning data strategy to business strategy  The 3 buckets that all value levers are tied to in the eyes of “the business”Why too many focus on data use cases and not business use cases The value discrepancy between business leaders and data teams Why most organisations don’t assess Data Leaders for the skills they actually need  Why reporting lines don’t matter The 7 steps to align a data strategy to business objectivesLink to Data Strategy Canvass: : https://www.linkedin.com/posts/samirsharma1_data-valuecreation-business-activity-7101161956320907266-GlNT?utm_source=share&utm_medium=member_desktop
Tue, September 12, 2023
S3 | Ep 44 | Balancing Innovation and Delivery with Dan Kellet, Chief Data Officer at Capital One
In Episode 44 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Dan Kellet, Chief Data Officer at Capital One where they discuss how to strike the balance between driving innovation while delivering day-to-day, which includes;The benefits of working in one organisation for 23 yearsHow a data and analytics journey evolves inside an organisation over that timeframe Why so many things are different but a lot of things are still the sameWhat innovation means in a global organisation The relationship between innovation and value Quick Wins V Innovation The benefit of having a clearly defined business strategy Why innovation is all about people Why relationship building is one of the most important skills to success The impact a team structure has on realising valueIf team structures play a part in being able to innovate The benefits and challenges of a centralised versus fragmented team structureHow to spend your time to strike the balance between delivery, innovation and value Advice on how to reprioritise with innovation in mind
Tue, September 5, 2023
S3 | Ep 43 | Diversity in Data: The Evolving Landscape of Data & Analytics Talent as part of the DAMA UK and BCS Diversity in Data Conference, with Kyle Winterbottom (CEO/Founder) and Catherine King (Global Head of Brand) at Orbition Group
In Episode 43 of Season 3, of Driven by Data: The Podcast, we’re sharing the conversation that Orbition Group’s very own Kyle Winterbottom and Catherine King took part in for the DAMA UK and BCS Diversity in Data Conference, hosted by Jenny Andrew, which includes; A snapshot of the Data & Analytics talent landscape today Current trends in Data & Analytics talentEncouraging more women into Senior Leadership How to create truly diverse teams  The importance of Non-STEM routes into Data The need to raise awareness at earlier ages Why we should be striving for diversity of thought How most organisations confuse DEI & representation The role of non-technical roles in diversity The importance of mentorship How to utilise events and external networking opportunitiesBattling Imposter Syndrome The impact job descriptions have on diversity What do companies mean by hybrid working in 2023Fixing a flawed hiring process Video link to conference: https://www.youtube.com/watch?v=ZzmE9P-JD0s&t=18s
Tue, August 29, 2023
S3 | Ep 42 | Data Mesh in a Gen AI World with Scott Hirleman, CEO and Founder of Data Mesh Understanding
In Episode 42 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Scott Hirleman, CEO and Founder of Data Mesh Understanding and host of 'Data Mesh Radio' podcast where they discuss, the current Data Mesh landscape and how that's been impacted by Generative AI, which includes; What Data Mesh is, and what it isn'tThe current state of play in the Data Mesh landscape What has worked in relation to extracting value from Data MeshThe organisations that have been very successful in implementing Data Mesh The common use cases that make it applicable If Data Mesh is right for your organisation, or notWhy you would consider taking the Data Mesh route The impact of agility and speedThe struggles of implementing at scale What to do and what not to do Why Data Mesh has been drowned out by Gen AIThe relationship between Data Mesh and Gen AI Why the D&A industry is obsessed with chasing the "new shiny" How to prevent ourselves from doing so How to leverage our businesses' enthusiasm for the "new shiny"
Tue, August 22, 2023
S3 | Ep 41 | The 4 Key Dimensions to Deliver Innovation and Value at Scale, with Beth Bauer, Founder and CEO at PosiROI
In Episode 41 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Beth Bauer, Founder and CEO of PosiROI, where they discuss, the 4 key dimensions required to deliver innovation and value at scale, which includes;Why feedback loops are critical to driving innovation and a data-informed culture The importance of meeting people where they areWhy value means different people to different peopleWhy value always needs to translate to money eventually How the 1st steps of value creation are unlikely to be related to moneyWhy we need to recognise there are different value points Why having the data culture that we want can create power struggles The 4 dimensions that underpin the journey toward value creation Why Sales, Marketing and Speed define whether your innovation will be successfulHow innovation occurs in silos within the same organisationsThe ADEPT framework for strategies that assist with the acceleration of the 4 dimensions in a data-informed cultureWhy value of data needs to be measured against the number of use cases it can solve Why trust is the anchor to everything Why relationships will always win over data in building trust Building a high-performance team that creates value with dataWhy data is a team game and not just a data-team game To build a data-informed culture you need a sales and marketing capability
Tue, August 15, 2023
S3 | Ep 40 | Value-First Mindset; Breaking Organisational Silo's with Deepak Jose, Global Senior Director, Head of One Demand Data Analytics Solutions at Mars Wrigley
In Episode 40 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Deepak Jose, Global Senior Director, Head of One Demand Data Analytics Solutions at Mars Wrigley, where they discuss how to create a value-first mindset to break down organisational silo’s, which includes;Creating a single source of truth The ‘one-demand’ mindset How the concept of Ikigai led him to MarsHow to understand, identify and prioritise business problems that add valueMoving from reducing costs to creating profit and growth The importance of building relationships with functional leaders The 70, 20, 10 principle which dictates where investment and resource is directed Being “value-driven” despite the hype of being “data-driven”What constitutes valueThe concept of the 'balance scorecard' to create KPI’s that generate value The story of the Honduran Bridge and the relationship with Data Products White Box Building and Interoperability Investing in Change Management Why value-realisation is a team sport Why you need to build to adapt not build to last to break down silosBuilding a Gen AI Operating Model that drives a value-first approach The Gen AI Framework; do things, do things better and do better things The learnings of a 20+ year career of working at giants like Coca-Cola and MarsThe importance of challenging the status quoWhy you should be a Gazelle and not a Lion!
Tue, August 8, 2023
S3 | Ep 39 | What is the CDAIO and Why They are Set-Up to Fail with Allison Sagraves, Founding (former) Chief Data Officer at M&T Bank, and Board Advisor!
In Episode 39 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Allison Sagraves, Founding (former) Chief Data Officer at M&T Bank, and Board Advisor, where they discuss the role of the CDAO in the new era of AI and why they are set-up to fail, which includes;91.9% of firms report that they have achieved some measurable value from their investments in data and analytics,23.9% say they have created a data-driven organization20.6% of firms report having established a data cultureBetween 2012 and 2023, companies having appointed a CDO grew from just 12.0% to 82.6%Only 35.5% of major companies report that the role is successful and well-established Just 40.5% say that the CDAO role is well understood within their companyThe three generations of CDO to CDAO and the pending CDAIO roleThe functional evolution of the CDAO roleWhy the goalposts keep moving for the CDAOThe need for defined success metrics Why the Data & Analytics industry is always under construction Why we’re too glass half empty and there’s too much focus on what we’ve not achieved  The need to quantify what value is and communicate the value we’ve achieved The “build it and they will come” mentality How we no longer need to sell the simple concepts of dataIf you’re still having to convince people then you’ve got the wrong people in the companyWhether reporting line impacts the effectiveness of the CDAO role The hardest thing for any CDAO to figure out is identifying what problem you actually need to solve What’s wrong with the CDAO role as of todayWhat needs to happen to address those issuesMoving into the AI era as a CDAO The skills needed to be a modern-day CDAOLink tot he article discussed in the episode: https://hbr.org/2023/06/why-chief-data-and-ai-officers-are-set-up-to-fail
Tue, August 1, 2023
S3 | Ep 38 | Building Value with MLOps with Sami Rahman, Head of Data Engineering and Data Platform at Penguin Random House
In Episode 38 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Sami Rahman, Head of Data Engineering and Data Platform at Penguin Random House, where they discuss how to build an MLOps capability that drives business benefit, which includes;His journey from Business Psychologist to MI5 reject to Data Leader Being told to give up because he would never work in data without a computer science degree Being unemployed for 1 year and receiving 326 rejections Building an entire MLOps system for £50,000Reducing the time to build models from months to days Reducing the time to productionise ML models from 5 months to minutes sGenerating a 200% increase in performance across all 12 measures of success Why MLOps forces you to think about how the model will drive valueHow MLOps can be beneficial across the whole D&A value chain The differences between MLOps and AIOps Why MLOps isn’t new DevOpsThe future of MLOps and the relationship with Genertaive AIChoosing the right MLOps tech and tooling Why you need to explain MLOps in less than 2 sentencesWhen you should start your MLOps journey The usual pitfalls both technical and business that people should be aware ofThe ethical considerationsAI Explainability - how to understand the outcomes in a business context Why we should build an “evil” AI to tackle bias The skills you need to execute successful MLOps
Tue, July 25, 2023
S3 | Ep 32 | From Strategy to Execution with Diane Berry, Chief Data & Analytics Officer at Phoenix Group
In Episode 32 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Diane Berry, Chief Data & Analytics Officer at Phoenix Group, where they discuss the journey from devising a data strategy to executing that strategy, which includes;The importance of providing interim value while on your strategic journey Why to do anything at scale you’ll need to have a multi-year strategy Why building relationships with key stakeholders/business leaders is essential for successThe importance of validating your problem statement Why you need to develop a “front door process”The challenge of not being a P&L centre Why you need to tie the value of your work to key business projects Why it’s critical to align your data team to the business teams they’re serving Why your team need autonomyWhy the Data Leader shouldn’t own all the relationships with the business The benefits of having a multi-disciplinary team Being able to attract career changersHow to communicate your success and why you need to market yourself Knowing if you’ve got the buy-in of the business Measuring how you’re tracking against your data strategy Why you should never lose sight of the long-term The likely traps that can derail your data strategy The importance of your data teams ‘store front’The relationship between culture and buy-in
Tue, June 13, 2023
S3 | Ep 31 | How to Deliver Measurable Value With Your Data Strategy with Taylor Culver, Founder at XenoDATA
In Episode 31 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Taylor Culver, Founder of XenoData, where they discuss how Data Leaders can deliverable measurable value from their data strategy, which includes;Why ROI is a 'nice to have' for company executives, not a priority Innovation is what company execs and shareholders care about the mostFinance leaders don’t measure impact on ROI, but IRROrganisations will happily spend on capex but not an opex, and what that means for Data LeadersWhy culture and literacy aren’t the magic bullet, but good leadership isData isn’t an asset, and if it was, why it wouldn’t be a good asset to haveWhy Data Leaders need to focus on adding the enterprise value of a firmIf you’re being held accountable for ROI as a Data Leader then you’re already on the way out!Why Data Leaders already have everything they need to be successfulThe relationship between “value” and “ROI”Why innovation is what company execs and shareholders care about the mostWhy intangible value is far greater than the ROI you’ll generate Why finance leaders don’t measure impact on ROI, but IRRHow data leaders can quantify their impact The importance of languageCalculating the financial impact of data initiatives The differences between quantifying tangible and intangible benefitsHow ROI merely makes you more credible as a Data LeaderWhy organisations keep investing capital into data initiatives
Tue, June 6, 2023
S3 | Ep 15 | Using Data & Analytics to Drive Innovation with Paul Evangelista, Chief Data Officer at United States Military Academy at Westpoint
In Episode 15 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Paul Evangelista, Chief Data Officer at United States Military Academy at West Point, where they discuss how the armed forces are using Data & Analytics to drive innovation, which includes; The role of Data in the current US Military Academy How Data has played a role in the military since the early 1900’sThe maturity journey of Data and Analytics in the US military The trackers used to measure adoption and usage of Data & Systems What the success metrics look like in that environment The importance of empowering leaders at all levels The importance of culture and executive support Why becoming 'data-centric' is second on the priority list of the US ArmyHow the armed forces innovate Examples of how Data was used in the World WarsWhy the US Government is hiring leaders from the world’s biggest tech players How the US military has a culture of innovation of change The role of data on the war in Ukraine How they calculate ROI in their field Why we need to focus on decision literacy not data literacy The gap that exists in the D&A industry
Tue, February 14, 2023
S2 | Ep 49 | The Framework of Change & Transformation with Zoher Karu, Vice President CDAO of Blue Shield of California
In Episode 49 of Season 2, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Zoher Karu, Vice President Chief Data & Analytics Officer for Blue Shield of California, where they discuss the framework of change & transformation, which includes; How to spot evidence of transformationThe key ingredients of transforming organisations through Data & AnalyticsWhy most organisations very rarely make a start with change The playbook to getting the change management piece right The role of the Data Leader in Change/TransformationHow we know to start with a business challenge/opportunity and work backwards but why that doesn't happen The role of reporting lines and team structures in the ability to drive change The relationship between change/transformation and innovation
Tue, September 6, 2022
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