All Summaries for Marketing Against The Grain

AI will fundamentally change how technology works. Kipp and Kieran dive into the AI wearable craze and if OpenAI is building a better smartphone than Apple. Learn more on how the underlying interaction with the UX experience will change forever, why AI is bigger than “just” software, why some AI wearables are genius vs. stupid, and if OpenAI have the same kind of disruption like the iPhone did? Mentions Meta Ray Bans announcement https://about.fb.com/news/2023/09/new-ray-ban-meta-smart-glasses/  James Dyson biography https://www.dyson.com/james-dyson/invention-a-life  Rewind app https://www.rewind.ai/  Rewind pendant https://www.rewind.ai/pendant  Microsoft files a patent for an AI backpack https://www.zdnet.com/article/microsoft-filed-a-patent-for-an-ai-backpack-straight-out-of-a-sci-fi-movie/  GoPro https://gopro.com/en/us/  Sam Altman teams up with Apple designer (Jony Ive) to create AI device https://www.nytimes.com/2023/09/28/technology/openai-apple-silicon-valley-supergroup-create-ai-device.html  All In Podcast https://www.allinpodcast.co/  Mark Zuckerberg Lex Fridman Podcast https://www.youtube.com/watch?v=MVYrJJNdrEg  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

AI turns every marketer into a creator. Kipp and Kieran are joined by May Habib (CEO and Co-Founder of Writer) to dive into the transformative impact that AI has on marketing and content creation. Learn more on how to win in the new era of AI, how content marketing has evolved (and turned marketers into creators), what early adopters of AI have in common, and the new breed of marketers. About May Habib May Habib is CEO and co-founder of Writer, a generative AI platform for the enterprise. With proprietary foundation models and a customizable application layer, Writer supports generative AI use cases across marketing, support, product, HR, and more.  May has worked in NLP and ML for 10 years, and before Writer she founded and built Qordoba, a machine translation and localization software company. She is an expert in AI-driven language generation, AI-related organizational change, and the evolving ways we use language online. She sits on the board of TechWadi, an organization that bridges MENA-based entrepreneurs with Silicon Valley-based VC and talent networks, and is a MELI Fellow with the Aspen Institute Mentions Zapier https://zapier.com/  Writer https://writer.com/  HubSpot https://hubspot.com/  Scott Belsky’s newsletter https://www.implications.com/ Forbes AI 50 2023 https://www.forbes.com/lists/ai50/?sh=133b35e4290f We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The first act of AI may have been a bigger failure than you may think. Kipp and Kieran dive into why the first act of AI fails, and how the second act will be mind-blowing. Learn more on the next-level use cases in the second act of AI, how Sam Altman is copying Elon’s playbook, and the concept of a 2x2 matrix on ambition vs. laziness in leadership. Mentions Sequoia Capital https://www.sequoiacap.com/article/generative-ai-act-two/  OpenAI https://openai.com/  tweet from Kieran https://twitter.com/searchbrat/status/1707336856621228406 Mckay Wrigley https://twitter.com/mckaywrigley Tweet from Teknium https://twitter.com/Teknium1/status/1706838281709875274 Sam Altman tweet https://twitter.com/sama/status/1707224676630409572 Rowan Cheung tweet https://twitter.com/rowancheung/status/1707106581513388350 Founder's Podcast https://www.founderspodcast.com/ Character.ai https://beta.character.ai/  MidJourney https://www.midjourney.com/home/?callbackUrl=%2Fapp%2F  GPT-4 https://openai.com/research/gpt-4  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Marketing's next frontier is here, thanks to GPT-4. Kipp dives into the breaking news behind OpenAI's newest version of GPT-4. Learn more about how Spotify is collaborating with OpenAI, the power of GPT-4's multimodal capabilities, how it will completely transform marketing, and the industry implications it will have. Mentions OpenAI https://openai.com/  GPT-4 https://openai.com/research/gpt-4  Thread by Rowan Cheung https://twitter.com/rowancheung/status/1706303752532287622 GPT's speech-to-text tweet https://twitter.com/rowancheung/status/1706309042652491800 HubSpot https://www.hubspot.com/  Amazon https://www.amazon.com/  Anthropic https://www.anthropic.com/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Did Google just one-up OpenAI for good? Kipp and Kieran dive into the on-going AI wars between Bard and OpenAI and why Bard may have the upper hand. Learn more on the legal implications of Google’s advantage in the AI industry, the power of Google's Bard extensions launch, and how OpenAI will combat it. Mentions Google www.google.com Google's Bard extensions https://bard.google.com/  Microsoft https://www.microsoft.com/  OpenAI https://openai.com/  YouTube data https://developers.google.com/youtube/v3  Gemini project (Google's large language model) Microsoft's partnership with OpenAI https://blogs.microsoft.com/blog/2023/01/23/microsoftandopenaiextendpartnership/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Even the most skilled marketer may not be utilizing all five of these essential strategies. Kipp dives into fundamental rules for acquiring more customers. These rules are applicable to businesses of all sizes and are crucial for sustainable growth. Learn more on how these fundamental rules will attract more customers for your business, enhance your customer satisfaction, and achieve sustainable growth. Mentions Eight Sleep https://www.eightsleep.com/eu/  Asana https://asana.com/  HubSpot https://www.hubspot.com/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Should we give up control to AI? Kipp and Kieran explore the impact of artificial intelligence (AI) on knowledge workers with Gabriel Hubert (Co-founder at Dust). Learn more about the challenges and opportunities in AI adoption, the need to balance time savings and control, and the importance of knowledge workers learning to use AI tools effectively.  About Gabriel Co-Founder of Dust, ex-Stripe, Alan. Connect with Gabriel! LinkedIn https://www.linkedin.com/in/gabhubert/  Twitter https://twitter.com/gabhubert  Mentions OpenAI https://openai.com/  Tavus https://www.tavus.io/  My First Million https://www.mfmpod.com/  Slack https://slack.com/  Inbound Startup Pitch Competition https://www.hubspot.com/milliondollarpitch  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

People don’t want advice, they want a prescriptive thing to do. Kipp and Kieran dive into a million dollar framework that will grow your online brand. Learn more on the power of creating a simple framework, how to structure value for your audience, and the power of making your audience feel like they’re in on “the secret.” Mentions INBOUND live episode https://www.youtube.com/watch?v=htKMqgVgKvc  Steven Bartlett’s podcast: Diary of a CEO https://stevenbartlett.com/the-diary-of-a-ceo-podcast/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

2 out of 3 jobs will be automatable thanks to AI. Kipp and Kieran come to you LIVE from INBOUND to dive into how to be on the winning side of AI transformation. Learn about the attitude everyone should have to succeed in AI, how traditional brand channels will be interrupted, how to create truly differentiated content, the power of personality, and real life use cases for AI (used by HubSpot). We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Steal the strategies of these 5 business-savvy celebrities to grow your business. Kipp and Kieran dive into how 5 marketing-minded celebrities have grown their business (and how you can too). Learn more on why Taylor Swift is an amazing content marketer, the power of understanding your audience, how to create your own flywheel of distribution, the importance of owned media, and marketing with an emotional connection. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

The cost of marketing has gone up 108% in 10 years. What does this mean for your customer acquisition cost? Kipp and Kieran dive into Why B2B creators are going to be critical for your customer acquisition. Learn how the cost of marketing is going to cripple many businesses (and how to rise above it), why comparison to your competitors will kill your business, what all good marketers hold themselves accountable to, and why businesses die because people won't have hard conversations. Sign up or log in to Connect.com and join the Marketing Against the Grain community on the Community Discovery page. Mentions Patrick Campbell tweet https://twitter.com/Patticus/status/1695072305645318349  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

If your business is wrapped around ChatGPT right now, see you later. Kip and Kieran dive into how OpenAI killed the first generation of enterprise AI companies with the launch of ChatGPT enterprise. Learn why there’s less opportunity to build on top of OpenAI, how to build unique use cases by partnering with the best large langugage model, how OpenAI is pulling a classic business strategy lesson, and what 2 things will kill your business. Mentions Announcement tweet from Sam Altman https://twitter.com/sama/status/1696226160248766558  OpenAI enterprise https://openai.com/enterprise  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

If you’re selling software or goods, you can be a global business today. Kipp and Kieran dive into how your business can be in a hundred languages overnight for free. Learn more on the scary power of multi-modal search, the future of how buinseses can expand internationally, the consumerization of software, and he era of the renaissance of individual creativity. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

You’re not going to be a successful marketer in the future If you're not a creator. Kipp and Kieran dive into how marketing is eating the world and why we’re on the edge of a business apocalypse. Learn more on why creators are actually marketers, why being alone is a big advantage, how marketing eats up more of the customer journey, and whether marketing is the most important function in growing a business. Mentions Johnny Manziel Netflix documentary https://www.netflix.com/title/81582385  Bobbi Althoff https://www.instagram.com/bobbialthoff/?hl=en  BFFs Podcast https://podcasts.apple.com/us/podcast/bffs-with-dave-portnoy-josh-richards-and/id1534324153  Article by Scott Belsky https://www.implications.com/p/insights-on-collapsing-the-talent We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

In the future, will everyone have an AI co-pilot for everything? Kipp and Kieran are joined by AI expert, Rachel Woods to discuss how to create space to transform your teams into an AI-first mindset. Listen for AI use cases that aren’t as well known but are super useful, how to set your team up to take advantage of AI, and why you need to throw an AI hackathon for your business. About Rachel Rachel is a former Facebook data scientist and founder, now helping businesses adopt AI with her newsletter and community, The AI Exchange. She started creating content about startups and AI in November of 2022, and now has 200K+ followers across platforms. She's worked with hundreds of businesses since ChatGPT launched and is deeply committed to figuring out the practical path for businesses to adopt AI in their operations, what she coined "AI Ops". Want $50 off Rachel's "Prompting for AI Ops" course? Use code "aix50" https://theaiexchange.com/prompt-design-cohort Connect with Rachel! Twitter https://twitter.com/rachel_l_woods  LinkedIn https://www.linkedin.com/in/woodsrach/  TikTok https://tiktok.com/the.rachel.woods  Instagram https://instagram.com/the.rachelwoods  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Kipp and Kieran discuss OpenAI’s secret competitor by an unlikely player and the future of what AI tools will look like. Learn why the first mover advantage isn’t a moat, why paid products are going to get commoditized by open-source projects, and ChatGPT-5 rumors. Mentions Anthropic https://www.anthropic.com/  Snapchat https://www.snapchat.com/  Llama https://ai.meta.com/llama/  Johnny Manziel documentary https://www.netflix.com/title/81582385  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

GPT-4 responses that were directly executable decreased from 52% in March to 10% in June… what went wrong? Kipp and Kieran are joined by Linus Ekenstam to discuss all how Chat-GPT 4 is getting worse and AI tipping points. Learn about the future of websites in an AI world, why companies are scared to use AI tools for customer facing interactions, and how the multimodality of AI will change the way you work. About Linus Ekenstam AI Gardener & Designer. Previously at Typeform, Flodesk, Thingtesting. Connect with Linus! Twitter https://twitter.com/linusekenstam  Newsletter https://linusekenstam.substack.com/  genAI stories for kids https://www.bedtimestory.ai/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Most people fail because they spend most of their time doing things that don’t matter. Kipp and Kieran dive into the top habits of successful people that will transform your life. Learn why you need to focus on inputs not outputs, the power of intellectual honesty, why being bored is the best way to figure out what to do, and why everyone should adopt the paranoid optimist attitude. Mentions Molly O’Shea tweet https://twitter.com/MollySOShea/status/1685291920644616192  Inbound https://www.inbound.com/  Sam Parr book recommendation https://twitter.com/thesamparr/status/1678212633768361987  Nicholas Holland https://www.linkedin.com/in/nashvilleholland/  Yvonne’s in Boston https://www.yvonnesboston.com/  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.