All Summaries for High-Performance Digital Marketing Podcast

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Brewdog does marketing. Enjoy! BrewDog has certainly placed itself as the top craft beer brand in the UK and built a bridge between the average beer drinker and the craft-beer community. But how did they achieve this? In this episode, we take a look at Brewdog’s Marketing Strategy, and how they’ve placed themselves as the market leaders in the craft beer industry. Even if you don’t sell craft beer, these marketing techniques can apply to any business, so keep listening! It may help you see your marketing strategy from a new perspective. We take a look at: Brand Mission Marketing Stunts eCommerce Ad Creative Where BrewDog Can Improve Site Navigation SEO Social Media Watch the video instead:  Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/224/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 5 Lessons from lululemon’s Digital Marketing Strategy https://exposureninja.com/podcast/227/ DON’T COPY Patagonia’s Digital Marketing Strategy https://exposureninja.com/podcast/236/ Lessons from Mailchimp's Digital Marketing Strategy https://exposureninja.com/podcast/214/  

This episode is a re-upload of a classic, but still highly relevant, podcast episode about why most branding doesn't work. Enjoy! Branding is high on every business owner’s and marketer’s priority list. You want people to think positively about your brand. But, achieving it isn’t straightforward. First, it’s really, really hard to track. And, it’s getting harder to track (thanks Apple). Lots of the “great” branding campaigns we see today are only called such because they win big creative awards. Look at them a little closer and seeing the connection between the ad and the brand gets harder and harder to see. Branding today isn’t working as well as it could. Arguably, it’s not working as well as it did when advertising greats, like David Ogilvy, literally wrote the book on it. Watch the video instead: https://www.youtube.com/watch?v=nECEzogI8Gs Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/249/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Design the Perfect Buyer Personahttps://exposureninja.com/podcast/242/ How To Create The Perfect Website Sales Funnel https://exposureninja.com/podcast/182/ How To Convert the 90% of Website Traffic That Gets Awayhttps://exposureninja.com/podcast/275/  

Join Tim, Jess and Annabelle as they talk about how to B2B marketing that dominates your niche in the upcoming new year. Watch the video instead: https://www.youtube.com/watch?v=K0QrqVaD7RM Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-031/ Download our eBook @ https://exposureninja.com/your-google-book/ You may also enjoy... How To Create a Perfect* Go To Market Strategy: https://exposureninja.com/podcast/296/ The Best Lead Generation Strategies for 2024: https://exposureninja.com/podcast/extra-028/ These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/  

Trying to put everything in place to launch a new product or service can be challenging. There are so many people involved and so many moving parts. It can be hard to get the information you need to create a great marketing strategy before, during and after launch.  In today’s podcast, Tim explains how to create a go-to-market strategy step-by-step to help make this process much smoother for everyone. Watch this as a video instead: https://www.youtube.com/watch?v=gRsizAZXN54 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/296/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Get MAX RESULTS from Your Marketing Budget: https://exposureninja.com/podcast/extra-30/ Best B2C Marketing Strategies for 2024 and Beyond!: https://exposureninja.com/podcast/294/ These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/  

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to write content that ranks top of Google. Enjoy! Watch the video instead: https://www.youtube.com/watch?v=J3qBKz1_1KU Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/235/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Link Building For “Boring” Businesses https://exposureninja.com/podcast/233/ How to Find Profitable Blog Post Ideashttps://exposureninja.com/podcast/231/ 5 Tips for Writing Blog Posts That Generate Leads https://exposureninja.com/podcast/196/

Join Tim and Jess as they talk about how to get the most out of your marketing budget in the upcoming new year. Watch the video instead: https://www.youtube.com/watch?v=ErrG9BwtMLw Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-030/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Plan Your Marketing Budget How Google Ads Will Work in 2024 The Best Lead Generation Strategies for 2024

Google Ads has changed a lot since the start of 2023. Things that used to work aren’t working as well.  New ad formats, like Performance Max, have appeared and you’re not getting the same results.  But don’t worry. The team at Exposure Ninja and I have been experimenting with these new ad types for a while and we know what works.  So, listen to this podcast if you want to run the best ads you ever have. End Q4 with a bang.   Watch this as a video instead: https://www.youtube.com/watch?v=Xs43Q0eTadM Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/294/ Download our eBook @ https://exposureninja.com/your-google-book/   You May Also Enjoy… Best B2C Marketing Strategies for 2024 and Beyond! https://exposureninja.com/podcast/294/ How to Plan Your Marketing Budget https://exposureninja.com/podcast/292/ These Mistakes KILL Conversion Rates https://exposureninja.com/podcast/290/  

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can design the perfect buyer persona. Enjoy! Whether you’re B2B or B2C, the fastest-growing companies in your market will have a really clear idea of who they’re selling to and how to position what they sell to resonate with that target customer. This is also one of the main reasons that some products and businesses go viral whilst only half of all startups actually survive their first five years in business. But obviously, we need to understand who our target customer is in the first place. That’s where buyer personas come in. Need to create a buyer persona, or refresh one that isn’t quite working? Today’s video and podcast are for you. Watch the video instead: https://www.youtube.com/watch?v=7juGEBU_uWQ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/242/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Most Branding Doesn’t Work. Try This Instead. https://exposureninja.com/podcast/249/ How Brand Positioning Will 10x Your Leads and Sales https://exposureninja.com/podcast/283/ How to Write Copy That Forces People to Buy https://exposureninja.com/podcast/120/  

In this episode, Tim and Jess discuss Google Gemini, a new AI model that's rumoured to be 20x more powerful than ChatGPT and a likely search engine upgrade. Read Tim's blog post: How Google Gemini Will Change the Future of SEO (Probably) (https://exposureninja.com/blog/google-gemini-future/) Watch the video instead: https://www.youtube.com/watch?v=x0P-D6BM8eg&list=PL6KnGdn57AO-V0OzRyrP76AqBDaPekNdO Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-029/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… What Google’s NEW Search Engine Means for Businesses Google’s AI Search is HERE. Here’s How It Works The Importance of PPC in an AI Search World

Marketing a B2C business can be really challenging. Not only do you need to cut through competitor noise, but you also need to battle for attention with every other business trying to get into the wallet of your ideal customer. But, it’s by no means impossible. Not if you have the right strategies and tools. This is precisely where this week’s podcast comes in. Tim explores how you can promote your B2C business in 2024 and beyond.  You’re sure to learn something new.   Watch this as a video instead: https://www.youtube.com/watch?v=r3ptxn2rI_M 10 Best B2C Marketing Strategies: https://exposureninja.com/blog/best-b2c-marketing-strategies/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/294/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Best Lead Generation Strategies for 2024: https://exposureninja.com/podcast/extra-028/ How to Plan Your Marketing Budget: https://exposureninja.com/podcast/292/ These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/  

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to build good quality backlinks to your website. Enjoy! Pages with a lot of backlinks rank higher than those with less. It’s just a fact. It’s how it’s always been and it’s how we expect it to stay. Good quality backlinks from reputable websites are the SEO equivalent of a bunch of influential people pointing at you saying; ‘This person is cool! They have great content and you can trust them!’ …but it’s significantly less weird. Actually getting these backlinks isn’t as simple as just posting content and hoping someone links back to you, so today’s video covers 17 different ways to get backlinks. If you’re thinking, ‘I already know a bunch of ways to get backlinks, but no one is responding to my outreach emails! What do I do?’ Luckily for you, we’ve included a section that specifically covers proven outreach techniques. Watch the video instead: https://www.youtube.com/watch?v=RSgYUZfXrV8 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/220/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 615% Organic Traffic Increase With SEO and Content https://exposureninja.com/podcast/288/ Google’s SECRET SEO Guide (and How to Use It) https://exposureninja.com/podcast/287/ STEAL this (Award-winning) LOCAL SEO Strategy https://exposureninja.com/podcast/255/  

In this episode, Tim and Jess dig into the best lead generation strategies you can use in 2024. Watch the video instead: https://www.youtube.com/watch?v=Nee-qqFk9-w&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-028/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Get B2B LEADS That Come to YOU How To Spy on Your Competitor’s Lead Generation Process 3 Tips to Supercharge Your Website Content

There are a lot of email platforms out there to choose from. It’s hard to know which will fit your e-commerce business best. They all seem to have different pricing, features and capabilities. So, I’ve saved you a job and compared two of the most popular email platforms – Mailchimp and Klaviyo. In today’s video, I take a look at their features, pricing and more. It's a must-watch if you’re running email marketing. And a must-watch if you aren’t (because you really should be).   Watch this as a video instead: https://www.youtube.com/watch?v=wxDjiPW9JN4 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/293/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Marketing Power of Gift Cards and Vouchers: https://exposureninja.com/podcast/extra-027/ How to Plan Your Marketing Budget: https://exposureninja.com/podcast/292/ 615% Organic Traffic Increase With SEO and Content: https://exposureninja.com/podcast/288/     

In this episode, Tim and Jess talk about how powerful gift cards and vouchers can be as marketing tools and for generating extra revenue. Watch the video instead: https://www.youtube.com/watch?v=ZuvecHtZzlk&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-027/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Market a Service-based Business How to Plan a New Website Unpacking Huel's Marketing Strategy

Planning your marketing budget is a mammoth task. But it doesn’t have to be stressful. Here are our top tips for planning your marketing budget for the next year.   Watch this as a video instead: https://www.youtube.com/watch?v=UWj6Dob1Gtk Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/292/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Market a Service-based Business: https://exposureninja.com/podcast/291/ These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/ How Duolingo Used TikTok to Increase Revenue 44% YoY: https://exposureninja.com/podcast/extra-024/

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do SEO competitor research. Enjoy! Discover the secrets to outranking your competitors in search results! Join Tim as he reveals five steps to identify and surpass your online rivals on Google. Get ready to dominate the competition and rise to the top. Tune in now for a game-changing episode! Watch the video instead: https://www.youtube.com/watch?v=z3RElr1EH_c Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/229/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Google’s SECRET SEO Guide (and How to Use It) STEAL this (Award-winning) LOCAL SEO Strategy Organic Traffic Increase With SEO and Content

In this episode, Tim and Jess talk about Google's latest Broad Core update, plus all of the latest (most interesting) marketing news. Watch the video instead: https://www.youtube.com/watch?v=qvHIu396Vz4&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-026/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Do Black Friday Marketing Like a Ninja How To Market a Service-based Business Google’s AI Search is HERE. Here’s How It Works

Marketing a service-based business is a bit different from marketing a product-based one.  You can’t do the shiny ads, the fun social media posts, or the exciting blogs. Or can you? Spoiler alert – you 100% can.  And I’m going to show you how. In today’s podcast, I explore the options available to service-based businesses and how you can set yourself apart from competitors.   Watch this as a video instead: https://www.youtube.com/watch?v=6WtcNHw2I1A Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/291/ Download our eBook @ https://exposureninja.com/your-google-book/   You May Also Enjoy… These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/ Google’s SECRET SEO Guide (and How to Use It): https://exposureninja.com/podcast/287/ How To Design the Perfect Buyer Persona: https://exposureninja.com/podcast/242/

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do Ninja-quality Black Friday marketing. Enjoy! In this episode, Tim discusses how businesses from all industries can leverage the Black Friday and Cyber Monday sales period to promote themselves and boost their revenue. No matter which industry you're in, or whether you're B2C or B2B, you can learn how to join the Black Friday and Cyber Monday promotion season this year.  Watch the video instead: https://www.youtube.com/watch?v=VBAqcWsqcOk Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/168/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 8 Strategies to Increase Your Average Order Value The Overlooked Power of Selling What You Have How To Convert the 90% of Website Traffic That Gets Away

If you haven't started prepping for Black Friday, then today is the day to start. Join Tim and Jess as they dig into everything you need to do to launch a high-performance Black Friday and Cyber Monday digital marketing campaign. Watch the podcast instead: https://www.youtube.com/watch?v=RHqHG_0k31k Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-025/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Black Friday Marketing Tips ANY Business Can Use Is Black Friday Marketing Still Worth It? How to Increase Your Email Open Rate

We take a deep dive into Boohoo’s digital marketing strategy and discover the tactics that helped transform the online fast fashion brand into a billion-pound retail powerhouse. Our Head Ninja Tim explores Boohoo’s marketing strategy using the same framework we use to assess our clients’ marketing performance. We also touch on the future of Boohoo and how the company can take things to another level. As always, the goal of these deep-dives is to provide actionable insights that you can apply to your own marketing campaigns. Get the show notes @ https://exposureninja.com/podcast/193/ Get a FREE review of your website https://exposureninja.com/review/