All Summaries for Dan Kennedy's Magnetic Marketing Podcast

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Dan Kennedy is internationally recognized as a 'millionaire-maker', helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing 'guru' does. Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.

19 Secrets of Exceptional Results Selling (4 of 4)
In the exciting conclusion to this one-of-a-kind four-part episode, Dan Kennedy explains the biggest "don'ts" of selling as well as how to ethically manipulate and remove a prospect's objections before they even arise. In addition Dan outlines step by step his formula for practicing and delivering his very own "million dollar sales presentation". Be sure to listen to each episode in order for maximum return on your listening investment!
Fri, October 6, 2023
19 Secrets of Exceptional Results Selling (3 of 4)
In part three of this unique four-part episode, Dan Kennedy reveals his secrets for selling high ticket items, tactfully setting oneself apart from the competition and the art of closing the sale throughout the entire sales presentation. If you've been looking for ways to improve your sales game, this timeless interview with Dan is exactly what you've been looking for. Be sure to check out parts one and two before diving into this episode, and don't forget to give part four a listen next week!
Fri, September 29, 2023
19 Secrets of Exceptional Results Selling (2 of 4)
In part two of this extra special four-part episode, Dan Kennedy discusses how to deal with some of the more difficult realities one must face in selling, such as selling in tough times, dealing with rejection and handling the tendency for prospects to be cynical and untrusting. Though this interview was conducted years ago, Dan's principles are just as applicable today as when he first taught them. Grab some note taking materials, and don't forget to check out part three and four in the coming weeks!
Fri, September 22, 2023
19 Secrets of Exceptional Results Selling (1 of 4)
In 1994 Dan Kennedy published a gold mine of an interview in which he outlined his top secrets for delivering "million dollar" sales presentations to prime prospects. In a Magnetic Marketing Podcast first, Dan's timeless interview will be released over a month's time in four parts! Whether you sell from stage or one-on-one, these secrets have the power to transform the way you approach selling forever.
Fri, September 15, 2023
Championship Thinking With Pat Williams
Pat Williams knows a thing or two about thinking like a champion. As a former general manager of the Philadelphia 76ers, co-founder of the Orlando Magic, basketball hall of fame inductee, and prolific author and speaker, Pat has studied and worked alongside many champions in sports and in business. Using Walt Disney and Rich DeVos as key examples, Dan Kennedy and Pat discuss the beliefs and attitudes champions need in order to inspire and succeed in their vocation.
Fri, September 8, 2023
Maintaining Customer Relationships For Lifelong Retention
Are you waiting until your customers hit "unsubscribe" to try and salvage the relationship? Robert Skrob, marketing expert and former business partner of Dan Kennedy, says that employing this tactic is like deciding to work on your marriage just as your spouse is about to ask for a divorce. There's plenty you can (and should) be doing to preserve the relationship from the start. Ken McCarthy, one of the earliest pioneers of internet marketing, interviews Robert to get his masterful advice on how to foster stronger, more lasting relationships with your customers, members and/or clients.
Fri, September 1, 2023
Designing In-Person Events To Be Extremely Lucrative
As an info marketer, why waste a bunch of time and money putting together an in-person conference or convention for your business? Can't your members learn all they need from you with a webinar or online course? Dan Kennedy says that, although online media certainly has a place in your business, you absolutely cannot replicate online the transformative experience customers can have in person. Robert Skrob interviews Dan to learn all about the various kinds of in-person events he uses and how they can be formulated to acquire, convert and retain customers.
Fri, August 25, 2023
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